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Bliss has since claimed the dolls sold out, and WWE rolling out a second line of dolls suggests they have indeed been a success.Įarly in the day on Monday, Big E tweeted that he would be cashing in his Money in the Bank briefcase. Last month, Andrew Zarian (h/t Sportskeeda) reported that the fate of the Alexa Bliss character would be determined by sales of her Lilly Doll during SummerSlam weekend.
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While this character hasn’t been popular with the aging male demographic that the pro wrestling industry already has a stranglehold on, it will allow WWE to market to women and children who could potentially become new fans. WWE Raw featured the continued push of Alexa Bliss, who showcased a new “Charly” doll that is being sold on for $39.99. MORE FROM FORBES WWE Money In The Bank 2021 Results: Bobby Lashley Destroys Kofi Kingston In Historic World Title Match By Alfred Konuwa As a counter, WWE can continue to differentiate itself from the rising promotion with a more diverse roster of top stars who can appeal to different markets outside of the Internet Wrestling Community. AEW continues to double down on an increasingly monolithic roster or former indie stars, many of whom made their name in WWE, to positive results. In 2021, WWE also featured the first WrestleMania main event between two black women, in Bianca Belair and Sasha Banks, in addition to the first-ever WWE Championship match between two black men when Bobby Lashley squashed Kofi Kingston at WWE Money in the Bank.
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With AEW continuing to struggle in promoting black talent at top-tier level-prompting the #BlackWrestlingDraws hashtag during a recent AEW Dark match between Big Swole and Diamante-WWE continues to outclass AEW in diversity as the WWE Championship just went from one black performer to another for the first time in history. It’ll be interesting to see how WWE Raw responds should this become a trend. With weekly competition from Monday Night Football, AEW Dynamite’s 18-49 viewership defeating WWE Raw in the future is far from out of the question. No one is threatening WWE's financial supremacy within wrestling, and they won't for many years.Raw responded to last week’s defeat accordingly with a hot, entertaining show where Big E cashed in his Money in the Bank briefcase and won his first WWE Championship. It is obvious that a good product doesn't equate to a high viewership in any means of media, the WWE doesn't care about ratings because it doesn't have to care. His greatest asset has always been his ability to work the business people more than he works the fans and he will continue to do so until ratings become so spectacularly awful that he cannot sell them the snake oil anymore. Vince McMahon, for all of his awful booking decisions, is still an astute businessman.
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RELATED: Despite Ratings Woes, WWE Raw & Smackdown Still Do Great TV Numbers To claim Vince is under pressure because of AEW is untrue, Tony Khan handily beat the third brand that was specifically put on TV to siphon viewers from Dynamite, it hasn't challenged the big established shows yet. It is worth noting that AEW, despite the fanfare and continuous praise from wrestling fans, doesn't come close to consistently toppling the WWE and it doesn't appear that they will do for a very long time, if ever.